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Welcome to DecisionMaps™
DecisionMaps™ are pictures that visually show the implications of each and every decision variable on the issue being considered. DecisionMaps™ are to decision-making what Doppler radar is to weather prediction. Before Doppler radar one needed to be a trained expert to interpret a weather map. Now anyone watching Doppler radar on TV can predict the weather for his or her location. Seeing a shower headed directly towards your picnic is far more useful than hearing “30 percent chance of showers today”.
 
People are much better at converting pictures into action than they are at interpreting pages of numbers and text. Sailors created sayings to predict the weather implied by what they observed in the sky centuries before weather satellites enabled experts to understand why. DecisionMaps™ enable viewers to quickly understand the implication of the variables on the issue being considered.

DecisionMaps™ enable a team of experts to quickly see and understand each other’s perspectives (often based on education and training in their function and experiences). The more complex, complicated, or divisive an issue, the more likely it is that DecisionMaps™ can help. DecisionMaps™ have helped teams analyze strategic, financial, marketing, advertising, sales, operational, distribution, and logistics issues. DecisionMaps™ have helped find the best solution to capital investment, geographic expansion, site selection, sales territory alignment, distribution networks, supply points, and many other strategic and operational decisions. DecisionMaps™ have helped executives in many different industries including manufacturing, energy, agriculture, business-to-consumer delivered and also in-store and virtual store retailing, and even religious and other not-for-profit organizations.
Because the team reaches a true consensus the solution is often innovative and represents a breakthrough. For example, DecisionMaps™ revealed an innovative solution to a distribution cost issue that resulted in a 90% reduction in the cost compared with the then standard solution.

If you and your team are facing an important issue or decision that is defying resolution and creating internal conflict and dissention, DecisionMaps™ are likely to help your team reach consensus quickly and minimize the damage that comes from a delayed or an imposed solution.
GAPuzey Consultants is an innovative leader in the creation of world-class, Twenty-First Century, data visualization tools to help decision-makers combine market, competition, company, and other relevant data into actionable information and usable decision-support systems. Email us if you are curious about what the map has to do with DecisionMaps™.

Is your organization struggling with an important decision? To discuss how DecisionMaps™ could help your executive team make better decisions -- faster -- send us an email with a brief description of the issue and the best times to call you.

DecisionMaps™ and DecisionMap™ are trademarks of GAPuzey Consultants.

© 2002-2003 GAPuzey Consultants. All rights reserved.

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